Size matters..
The question of size certainly sparks debate, especially when it comes to watches. While it might not always be a critical factor in other areas, watch collectors often have strong preferences for specific dimensions.
Personally, I find that a 36mm case diameter hits a sweet spot for my wrist and, I believe, for many other enthusiasts. That's not to say I entirely rule out watches that are smaller or larger. Ultimately, the individual characteristics of the watch itself play a significant role. For example, the Seiko 6105 "Willard," despite its 44mm size, wears surprisingly well due to its lugless design.
If your interest lies primarily in modern watches, the availability of truly "smaller" options has been limited, though it's encouraging to see this trend gradually improving. It seems that larger brands like Tudor are taking note of customer feedback. The positive reception of releases such as the Black Bay 54 at 37mm suggests a growing demand for these more modestly sized timepieces, and I hope this encourages further production in this range.
Conversely, there are instances where size is intrinsically linked to a brand's identity. If you're considering a Panerai, for example, their 38mm "Due" model might not align with the typical expectations of the brand. In that case, a minimum of 42mm, and even that could be considered on the smaller side for Panerai, is likely what a buyer would be looking for.
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